Issue your own vouchers and retain all the income and the data too!
Vouchers are an increasingly popular, but expensive way of getting people through the door. Popular voucher sites can demand up to 70% of the cost of the voucher. A two for one deal will cost 50% of turnover plus the cost of the voucher scheme. Often reducing turnover from 100% down to less than 20% – and what does that do to margin?
While these vouchers may bring in new customers, these people remain the customers of the daily deals website. Remarketing to these customers is not permitted as the retailer does not own the data base!
Now consider Text My Deal; generate your own data base using a very simple method of data entry. Market to those customers when it suits you and most importantly, retain the revenue you want from the offer.
Customers save money and retailers save margin. Simple.