A study by Kleiner Perkins Caufield and Byers found the average smart phone user checks their device close to 150 times per day.
Think about it…If you can get your marketing message on the mobile phone of your customer at the right time, you stand a very good chance of making a sale, or filling a booking void.
98% of all text messages are read! Compare that to email messages where you might with luck get a lowly 12% or 15% open rate. With text messaging you improve your read rate by 500% – 600%, or more. It’s like having a direct line to the mind of your customer. If you send them the right message at the right time, you will get business. It’s that simple.
What is more, most text messages are read within 2 minutes of being received. Clearly getting a message read is important, but a bigger driver to your bottom line is getting your message in a customer’s hand the moment they need your product or service.
Compare this once more with email, where it may take you hours, days, or even weeks to open it. You probably delete dozens of emails without opening them at all. Your customers are no different; in sending them emails you are not conveying your message in a timely, effective manner. And if you are trying to let them know about a time sensitive offer, the chances are that they will miss it altogether!!
Using an in house mobile marketing platform like Text My Deal puts you in control. You can run a special offer, confident in the knowledge that the majority of your prospects will not only receive your message, they will read it when you want them to, at the most appropriate time, ensuring the best possible response. That is why Mobile Marketing should be your critical business tool for 2017. Do not delay. Call us on 0330 1222 876 or text TMD followed by your name to 60163 and we will be in touch.