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  • Do You Think Advertising On Social Media Is Free?

    Many businesses have convinced themselves that they could advertise to their target audience through social media without paying. A common argument has often been “why should I pay for text messages or app development when I can do all that on Facebook or Twitter for free?” But it is not free really. Resources required to
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  • 5 tips for succesful SMS Marketing.

    In a world where customers are bored with email marketing and the effectiveness of social media is questionable, you stand a far higher chance of gaining the attention of customers when using SMS marketing, which is getting more popular than ever. There is something about SMS marketing that is simple, yet highly effective in forging close relationships
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  • Mobile Marketing. Your New Business Tool For 2017

    A study by Kleiner Perkins Caufield and Byers found the average smart phone user checks their device close to 150 times per day. Think about it…If you can get your marketing message on the mobile phone of your customer at the right time, you stand a very good chance of making a sale, or filling
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  • The Reinvention of SMS marketing

    As smartphones became connected to email and social media sites, many thought that SMS would soon become obsolete. So many marketers began to focus their efforts on reaching their mobile customers via Facebook, Twitter and email. There are, however, built-in limitations and not so obvious flaws with these platforms. Facebook and Twitter posts can easily
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  • Do You Know Your Open Rate?

    ‘Opened’ rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of ‘Open’ rate is between 15% and 25% for marketing emails. Each sector’s open rates are different. Weaker opening rates (<18%) were observed in e-commerce, recruitment, transportation and music*. Working on
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  • Why are organisations wary of SMS marketing?

    More than 75% of adults now own a smartphone and are most likely holding their precious device right now, browsing, shopping, chatting on social media and more. It has become a most powerful tool and as a result, has to be right at the heart of today’s marketing world. This being the case, it would
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  • Loyalty Programmes – Apps vs SMS Messaging

    First thing to point out is this. If you don’t make it really easy and quick for a customer to sign up to your loyalty program, they won’t. It’s as simple as that. And if they don’t sign up, there’s no loyalty program. Apps are often considered an easy solution for loyalty programs, but they
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  • SMS Marketing Wallops Email with 98% Open Rate and Only 1% Spam

    Michael Essany of Mobile Marketing Watch makes perfect sense in his article we just had to share! No one doubts that email still works. Marketers around the globe are using it every day to promote brand messages and rack up sales. So while both are critical components of the modern marketing mix, there are things
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  • Top Strategies in SMS Marketing for Restaurants

    ‘Get a free starter with your meal today.’ A free bottle of house wine with your meal’. Trying to get hungry customers to your restaurant? Consider SMS text marketing. Text offers such as these can bring in new or repeat business with every message. If done right, it can be extremely effective. Here is a
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  • On average people pick up their Smartphone 221 times a day !

    Yes you read that right! People carry out 221 tasks per day on their smartphones, compared to just 140 on a desktop or laptop. That’s just one of the statistics revealed by a recent survey of 2,000 UK smartphone owners. * And not only do we take to our phones to carry out more than
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