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First thing to point out is this. If you don’t make it really easy and quick for a customer to sign up to your loyalty program, they won’t. It’s as simple as that. And if they don’t sign up, there’s no loyalty program. Apps are often considered an easy solution for loyalty programs, but they

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Michael Essany of Mobile Marketing Watch makes perfect sense in his article we just had to share! No one doubts that email still works. Marketers around the globe are using it every day to promote brand messages and rack up sales. So while both are critical components of the modern marketing mix, there are things

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‘Get a free starter with your meal today.’ A free bottle of house wine with your meal’. Trying to get hungry customers to your restaurant? Consider SMS text marketing. Text offers such as these can bring in new or repeat business with every message. If done right, it can be extremely effective. Here is a

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Yes you read that right! People carry out 221 tasks per day on their smartphones, compared to just 140 on a desktop or laptop. That’s just one of the statistics revealed by a recent survey of 2,000 UK smartphone owners. * And not only do we take to our phones to carry out more than

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There’s a no shortage of information available to help you create exciting, effective text marketing campaigns. Everyone has their own ideas about how to make your messages great, but it’s always handy to know mistakes others have made in the past so you can avoid them in the future. Not getting permission The first one

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Shop Assistants set to drive CRM – writes Paul Hellings. A recent article in The Guardian written by Paul Hellings of Arqiva stated that retail shop assistants are going to have to become more ‘tech savvy’ to engage with customers who have become accustomed to buy products in a digital environment. In our experience we

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