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Many businesses have convinced themselves that they could advertise to their target audience through social media without paying. A common argument has often been “why should I pay for text messages or app development when I can do all that on Facebook or Twitter for free?” But it is not free really. Resources required to

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In a world where customers are bored with email marketing and the effectiveness of social media is questionable, you stand a far higher chance of gaining the attention of customers when using SMS marketing, which is getting more popular than ever. There is something about SMS marketing that is simple, yet highly effective in forging close relationships

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A study by Kleiner Perkins Caufield and Byers found the average smart phone user checks their device close to 150 times per day. Think about it…If you can get your marketing message on the mobile phone of your customer at the right time, you stand a very good chance of making a sale, or filling

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As smartphones became connected to email and social media sites, many thought that SMS would soon become obsolete. So many marketers began to focus their efforts on reaching their mobile customers via Facebook, Twitter and email. There are, however, built-in limitations and not so obvious flaws with these platforms. Facebook and Twitter posts can easily

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‘Opened’ rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of ‘Open’ rate is between 15% and 25% for marketing emails. Each sector’s open rates are different. Weaker opening rates (<18%) were observed in e-commerce, recruitment, transportation and music*. Working on

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More than 75% of adults now own a smartphone and are most likely holding their precious device right now, browsing, shopping, chatting on social media and more. It has become a most powerful tool and as a result, has to be right at the heart of today’s marketing world. This being the case, it would

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